Hollywood – from producing clothes to organising fashion shows

In the very first chapter of The big picture, Edward Jay Epstein summarizes in 20 pages the changes in business models that the American studios experienced. Below I tried to visually explain the differences between the two Hollywoods, the old and the new.

In 1947, he explains, 3 major factors pushed the movie industry to drastically change:

  • the anti-communist campaign that called to report any alleged communist to the authorities
  • the anti trust trials that forced the studios to sell their theatres and therefore lose control of the whole value chain
  • the emergence of a new technology and an alternative to the movie theatres: the television
Hollywood (1)
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